scorri
TipPoint Trading
STORIA DI SUCCESSO

Time-to-market più rapido, riduzione del tasso di resi e un modo migliore di lavorare per tutto il team

TipPoint Trading è un grossista B2B che deve gestire molti dati provenienti da fonti diverse. Subito dopo l'implementazione di KatanaPIM, il team ha notato grandi cambiamenti nel proprio modo di lavorare.

L'AZIENDA

The B2B wholesaler and importer of car parts and accessories

TipPoint Trading is located in Gelderland and is a leading reseller in the Dutch automotive industry. The company counts more than 20 thousand unique products, sold to resellers and professionals all over the Netherlands, via their own webshop and Obelink Marketplace.

Visita il loro sito web
Spendere molto tempo per gestire i diversi tipi di file di dati e di ritorno
La sfida

Spendere molto tempo per gestire i diversi tipi di file di dati e di ritorno

As an importer and wholesaler, TipPoint Trading works with many suppliers; therefore, the team has a big amount of excel and CSV files to manage. The main challenge for them was delivering the right information, in the right format, to the right customer:

Before having a PIM tool we faced some challenges: we handle 20k unique products, so a big amount; what was very difficult is that our customers have their own sales channels, so, for instance, one of them wants all the information in a JSON, another one wants everything in excel, another client wants to get only certain categories of products.

Martijn Leenen | interim e-commerce manager at TipPoint Trading

Other kinds of challenges were the high return rate due to incorrect delivered information and not updated stock levels:

When a product was inactive or out of stock, the item remained available on our platform so we sold many products that we didn’t have. This was also very difficult to handle, and time-consuming.

Martijn Leenen | interim e-commerce manager at TipPoint Trading

Scoprite come Katana PIM può fare della vostra azienda la prossima storia di successo!

Prenota una demo
Integrare i processi interni per ottenere un modo di lavorare più rapido ed efficiente.
La soluzione

Integrare i processi interni per ottenere un modo di lavorare più rapido ed efficiente.

By looking for a Saas solution to manage all this product information, Martijn, e-commerce manager at TipPoint Trading, soon found out about KatanaPIM. Thanks to our partnership with Semso, integration specialists, the client’s ERP system (Exact Online) and the PIM software are now connected to give TipPoint Trading the best way to solve their problems.

This connection brought great results from day one:

Our purchase manager creates products into Exact and in 10 minutes they are automatically imported into KatanaPIM. From here our marketer adds all the information, images, and digital assets. In 24 hrs the products are available on all channels. Normally integrating new products took 3 months. I can definitely say that the time to market is way faster now!

Martijn Leenen | interim e-commerce manager at TipPoint Trading

When dealing with a large number of products with different attributes, it is very easy for information to be shared incorrectly to retailers. Here too, TipPoint Trading has managed to minimize the problem of returns thanks to KatanaPIM:

Before we had a lot of returns, now the return rate is way lower! If the information on our resellers’ websites is incorrect, we get a return. So we had to call our customers to let them change the information on their website. Now, we change it into KatanaPIM and in 24 h it is also changed on our clients' websites.

Martijn Leenen | interim e-commerce manager at TipPoint Trading

Another challenge that arises when you have to manage a lot of data is team collaboration. It is often found that when multiple people work together on editing product information, errors easily increase. With a PIM solution, the team can seamlessly collaborate to enrich products with all needed information.

We have a photo studio where we take our products’ pictures. I connected the software of the photo studio to my FTP, so when our photographer takes a picture, it goes automatically to KatanaPIM’s FTP. This process usually took 20 mins a picture, now it takes 10 minutes for 3 photos! So everything is now faster and it gives a better way of working for everyone in the company!

Martijn Leenen | interim e-commerce manager at TipPoint Trading
Risparmiare tempo e sforzi per iniziare a far crescere l'attività nel modo giusto
Piani per il futuro

Risparmiare tempo e sforzi per iniziare a far crescere l'attività nel modo giusto

Now that the infrastructure is strong and all software connected, TipPoint Trading can save a lot of time to take the next steps to grow the company’s business. No more need to put all that effort into managing product information!

In the future, we would like to build more online shops because it's very easy to connect multiple channels now. The software is very stable and the support is great. It's really nice to work with KatanaPIM.

Martijn Leenen | interim e-commerce manager at TipPoint Trading

Centralizza le informazioni di prodotto e fai crescere il tuo business

Con KatanaPIM puoi gestire e distribuire i dati di prodotto senza problemi.

© 2022 Katana PIM