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Assisting suppliers & manufacturers with enhanced data accuracy: our partnership with Qmica
April 25, 2024

Learn how the new partnership between KatanaPIM and Qmica enhances GS1 standard compliance and streamlines product data management, boosting efficiency and market reach for suppliers and retailers.

Empowering online sellers: the roadmap to digitalization and growth with innovative lending solutions
April 2, 2024

Discover how innovative financial solutions can enable scalability and growth for your business. Learn about Rabobank’s strategic lending for digital tools, market expansion, product diversification, and more.

3 reasons why you need a PIM when selling on marketplaces
March 4, 2024

Learn how a PIM helps in managing multilingual content, meeting channel-specific requirements, and ensuring consistency across sales platforms. Discover the essential benefits of a PIM, including streamlined operations and faster product launches.

Why a PIM system is essential for your business
February 21, 2024

Discover the key to e-commerce growth: PIM systems can transform your ecommerce business, enhancing content quality, streamlining operations, and ensuring seamless distribution across channels.

PIM & AI - How Generative AI is reshaping product data | PIM Talk
February 2, 2024

Stephan Spijkers, co-founder of, talks at the KatanaPIM booth during the WWVD 2024. His insights into the fusion of PIM and AI shed light on how the product data management landscape is being transformed.

Come visit us at the WWVD 2024!
December 8, 2023

Last year's fair was amazing, and we can't wait to see you again! Join us at the WWVD 2024 for an inspiring experience! Discover the news in product information management and exciting new KatanaPIM features!

5 key trends shaping Omnichannel in 2023
August 11, 2023

How is omnichannel transforming e-commerce in 2023? This article breaks down the top 5 trends you need to know, offering insights and actionable advice on harnessing their potential to optimize your business strategy.

Streamline collaboration and boost productivity with KatanaPIM's workflow feature
July 7, 2023

Discover how KatanaPIM's Workflow feature revolutionizes collaboration and enhances productivity in product data management. Streamline processes, assign roles, track progress, and accelerate your workflow for efficient and error-free results.

Mastering Black Friday: a guide to boost your online sales
June 1, 2023

Discover how robust IT infrastructure, streamlined logistics, effective stock management, and PIM integration can set your business up for success. Start early to fully unlock the potential of the great shopping season.

Adapting to the future of B2B e-commerce: 7 trends to watch
May 24, 2023

Discover the key strategies that can help B2B companies thrive in the evolving world of e-commerce. As the lines between B2B and B2C blur, Gen Z and Millennial buyers reshape the landscape with their B2C-influenced expectations.

Revolutionizing online shopping: how AI technologies are transforming e-commerce
May 8, 2023

Discover how emerging technologies like AR, VR, and the IoT are revolutionizing e-commerce. This article explores their advantages and best practices for businesses to enhance customer experiences and stay ahead of the competition.

KatanaPIM wins the “Spring 2023 Top Performer Award” in PIM from SourceForge
May 5, 2023

Discover how KatanaPIM won the Spring 2023 Top Performer in product information management, awarded by SourceForge, thanks to exceptional user reviews and a dedication to customer success.

The pitfalls of inefficient product information management
April 12, 2023

During the Webwinkel Vakdagen event, KatanaPIM conducted a survey to gain valuable insights into the current state of product data management among companies and the difficulties they encounter when selling online.

The power of short-form video marketing: how to boost sales and drive conversion
March 9, 2023

Short-form videos have become increasingly popular in video marketing due to their high engagement rates. Learn how to create effective video content that resonates with your audience and drives results

KatanaPIM at the WebWinkel Vakdagen!
February 22, 2023

Don't miss KatanaPIM's debut at the WebWinkel Vakdagen! Join us on March 29-30 at Jaarbeurs Utrecht to meet our team and get interesting insights on how to grow your business!

Using AI for your product descriptions
February 10, 2023

Discover the benefits of AI-generated product descriptions. With tools like ChatGPT, you can save valuable time while creating compelling product information that includes relevant keywords and targets your desired audience.

What's the difference between PIM and DAM?
January 18, 2023

Learn about the key differences between Product Information Management (PIM) and Digital Asset Management (DAM) and discover how their integration can revolutionize the way you manage and organize your product information and digital assets.

What is PIM & why it is important for your business
December 28, 2022

PIM, or product information management, is gaining a crucial role for e-commerce businesses, by helping improve their customer experience, build trust and credibility, and enhance internal efficiency and productivity. Discover what is PIM, how it works, and how it can help you.

5 tips on how to write product descriptions that sell
December 13, 2022

‍If you want to sell more online, you need to start with great product content. Compelling product descriptions can make all the difference in whether or not a customer decides to buy from you.

KatanaPIM announces a new managing director
November 18, 2022

Dutch IT company Katana BV (previously Tritac) announces a new managing director, Luc Smeets, and a vision for KatanaPIM that will carry the platform to international success.

PIM: Return on investment
September 14, 2022

“In SaleCycle research, it turns out that about 65% of e-commerce returns are due to the fact that products received don't match their description. This is a huge number that can affect a business negatively in terms of money, organization and time.”

Marketplaces: an effortless way to showcase your products
April 5, 2022

Learn about the top 4 benefits of selling on marketplaces and how you can take advantage of starting to list your products on multiple platforms.

What is social commerce & some tips to get the most of it
January 28, 2022

Social commerce is becoming increasingly popular among online sellers. A powerful tool to increase brand awareness and drive conversions!

Improving brand identity through consistency: the case of SUITSUIT
December 14, 2021

It is becoming increasingly difficult to distribute consistent product information across multiple sales channels. But consistency is essential to keep a strong brand identity and stand out from your competitors.

3 tips to boost your e-commerce during (and after) Black Friday
November 19, 2021

How to best survive this hectic shopping time and get the best from it also for future sales? We can give you some good advice!

Everything Product Pages: how to add Variations to your Amazon listing
November 16, 2021

Selling on Amazon can be a big plus for your business, but only if done right. This article from our partner ZonGuru explains why and how to best use product variations on the famous marketplace.

Katana PIM joins PIMvendors' Round Table - Data Pools & Syndication
November 12, 2021

During this hour-long discussion with 4 industry leaders, we will cover the Data Pools & Syndication and discuss the advantages, disadvantages and pitfalls.

International Internet Day
October 29, 2021

Do you know how many people use the Internet nowadays? And why is the day of cyberspace celebrated today?

Import data with our newest Feed Mapper, by automating the required workload
October 20, 2021

Our improved Feed Mapper is now live. A great way to improve your company's workflow and efficiency.

How to sell more during this holiday shopping season
October 6, 2021

To stay on top of the game during the shopping season, you need to understand where and how customers shop. How to best prepare to be successful?

3 advantages of a PIM tool for Shopify users
September 1, 2021

PIM solutions are becoming more and more important for a business organization. Here are some benefits you should know if you are a Shopify user.

3 reasons to have a Single Source of Truth for your product data
August 27, 2021

With the growth of a business, keeping information and data always correct and updated becomes difficult, especially when it comes to e-commerce.

Surviving the "Back to school" demand
August 24, 2021

As we approach the end of the summer, research predicts a 16% increase in sales over last year, a new challenge for retailers.

Beagley Copperman - A success story
August 4, 2021

Discover how our client Beagley Copperman is using Katana PIM to efficiently manage the product information

How to have fewer returns and more satisfied customers
July 9, 2021

Having a solid foundation is needed to keep pace with these challenging times. How can a PIM solution help in this?

What to Put in Your Product Information
July 6, 2021

Competition in e-commerce is getting greater. This is why you must take the necessary steps to stand out and have your products noticed.

The role of a PIM solution in the ever-changing e-commerce world
June 24, 2021

Now more than ever, companies need to have solid foundations to face the rapid growth of e-commerce. Katana PIM can help with this challenge.

2020 Christmas shopping: what will change?
December 9, 2020

Some of us love the thrill of offline shopping during the festive season; others would rather avoid in-store shopping and stick to a virtual store.

Double 11… Treat yourself, it’s Singles Day!
November 11, 2020

Being on your own means that you can think about yourself and maybe do some shopping!

Our new office
July 15, 2020

After ten years at the most beautiful canal of Leiden, Tritac will leave the familiar building at the Rapenburg. Unfortunately, everything comes to an end, including the period in which we worked from Rapenburg 27.

Why you should pay attention to PIM
July 27, 2019

‍In this era of omnichannel e-commerce, online stores face interesting challenges. Due to an increased demand from customers for online shopping, evidenced by growing online marketplaces and D2C (Direct To Consumer) shops, the demand for Product Information Management-systems has been growing.